Mother’s Day Marketing Feature

Creative marketing campaigns, to inspire customers to buy flowers and give the Gift of Love this Mother’s Day.

The Australian Flower Industry magazine is proud to offer its readers the following exclusive Mother’s Day Marketing Feature, written by marketing experts with heaps of marketing experience in the cut flower and floristry industries.

(Extract from the March edition of the Australian Flower Industry magazine, Issue 46, Pages 28-33).  Read full articles here…

The realities of marketing for florists – Seamus Anthony

Relevant Retailing – Kevin Hennah

5 point e-commerce check-up – Ryan Freeman

It’s all in the numbers – Andrea Caldecourt

Roses are red, violets are blue … here are some tips about online reviews – Nick Lembo