About Us

Flowers Australia (FA) represents growers, wholesalers, florists, exporters, consultants, researchers and educators from every state and territory around Australia.

Originally called the Queensland Flower Growers Association, the association was founded in 1987 to represent the growing industry but in 2003 commenced its role as the peak industry organisation for the entire cut flower and foliage industry. Today, FA is recognised as the industry’s peak body proactively addressing common challenges and representing its members to government, technical agencies and other industry groups.

Aims & Objectives

To develop and maintain a sustainable, profitable and efficient flower production and marketing industry, which is commercially focused and works successfully with other stakeholders to expand domestic and export demand for its products.

We aim to do this by:

  • Representing the our members in an advocacy role to government, regulatory and technical agencies and other industry groups
  • Collecting, producing and distributing information to members through conferences, seminars, newsletters and workshops
  • Maintaining an active communication network with relevant stakeholders and allied industry organisations
  • Promoting the efficiency and sustainability of our growing systems ie. inground and hydroponic to enable these businesses to become more successful and profitable
  • Encouraging and supporting relevant research and development activities including events and training workshops