Industry Development

  • Updating and implementing Industry Strategic Plan.
  • Actively addressing R&D issues
  • Irrigation and Drainage App (coming soon).

Marketing & Promotion

  • Collecting marketing funds for generic flower giving promotions
  • Organiser of Australian Flowers Week
  • Providing advertising opportunities
  • Domestic and export promotional activities.

Education and Training

  • Education and training on issues such as production, marketing, chemicals, environmental management, financial planning, WPH&S and of course the annual national Australian Flower Festival for florists.


Representing the industry on issues such as:

  • Biosceurity
  • Online order gatherers
  • Federal and State legislative issues
  • National government forums
  • Chemical access
  • Industrial relations and WPH&S
  • Cross-industry issues.