Winner of the 2014 AFI Magazine Small Florist Business of the Year


8 December 2014

Thrive Flowers & Events announced as the winner of the 2014 AFI Magazine Small Florist Business of the Year

Despite some tough competition, Thrive Flowers & Events Pty Ltd has won the prestigious AFI Magazine Small Florist Business of the Year Award for the second year running. The floral design and consultancy business demonstrated strong responses to the competition criteria in their winning entry.

The award is sponsored by Koch & Co and is an initiative of the Australian Flower Industry magazine, a quarterly publication and primary method of communication for the national cut flower and foliage industry. It recognises florist businesses that deliver high-quality services and products, support their local community, and demonstrate profitability, innovation and an environmentally responsible business model.

Thrive Flowers & Events is run and managed by florist Alyssa Goodall and marketing consultant Rosie Mackenzie and includes a diverse team of eleven staff who are encouraged to learn various roles in the business, supporting a positive workplace culture. The majority of bridal work comes from referrals, indicating a high level of customer satisfaction. Innovation is expressed by the team in their floral costumes and flower bustles, which have become their trademark. Their strong portfolio of themed and costumed pop-up shops has gained them approval from Federation Square to construct a large, free-standing shop for Valentine’s Day next year in one of Melbourne’s most prominent locations. A strong spirit of community is also a core feature of the business, as evidenced in its support of not-for-profit organisations, charities and local businesses such as Kids Under Cover, Swags for Homeless and the National Breast Cancer Foundation. An environmental audit of the business is currently being conducted, which will establish a baseline and quantify greenhouse gas emissions in order to set appropriate environmental management targets.

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